Bioniq × Mike Thurston

Bioniq makes personalised supplements and wanted social content that felt as driven as the people who use them. We made it in Marbella with fitness influencer Mike Thurston.

The challenge was pace: vertical, social-first edits that hook in the first second, while keeping the product honest and part of a real routine rather than a hard sell.

Shot on the Sony FX3 across the gym, the beach and a terrace, moving between heavy training sets, Mike’s daily routine and clean product moments.