Arcta Rooftop Tents · Luke Stones

Real roads, wild camps and nights under the stars. Arcta's rooftop tents, filmed the way they're meant to be used.

Arcta makes rooftop tents for people who would rather wake up somewhere wild than book a room. Over three years of trips around Europe, the brief stayed the same: show what true adventure on the road actually feels like.

So we didn’t stage a catalogue. We drove, pitched up where the light was good, cooked by lantern and played guitar round the fire, with Liv Lovig and friends living the trip while the cameras rolled. The aim was films with a real-life feeling, where the tent is part of the adventure rather than the subject of an advert.

The Sony FX3 stayed close for the human moments, the drone took in the badlands and mountain lakes, and FPV followed the car through the canyons.